What do these three pictures have in common?

Three election ads ... three different MPPs ... not one mention of their party. If you didn't already know, you might not know these MPPs are Liberals (okay, the red is a clue, but I've never seen election advertising without a party logo etc.)

Hmmm . . . scared of their own brand maybe? If the provincial Liberals were at all certain of their own record, the national party's crash in May